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The science of fear : how the culture of fear manipulates your brain / Daniel Gardner.

Summary:

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

Record details

  • ISBN: 9780452295469 (pbk.) :
  • ISBN: 0452295467 (pbk.) :
  • Physical Description: 350 pages ; 22 cm.
  • Publisher: New York, N.Y. : Plume, 2009.

Content descriptions

General Note:
"New afterword on the economic crisis" -- Cover.
Bibliography, etc. Note:
Includes bibliographical references (pages [338]-340) and index.
Formatted Contents Note:
Prehistoric refugee -- Of two minds -- The death of homo economicus -- The emotional brain -- A story about numbers -- The herd senses danger -- Fear Inc. -- All the fear that's fit to print -- Crime and perception -- The chemistry of fear -- Terrified of terrorism -- There's never been a better time to be alive -- Afterword.
Summary, etc.:
From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?
The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.
Subject: Fear.
Risk assessment.
Decision making.

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