How to grow your small business : a 6-step plan to help your business take off Cover Image

Book

How to grow your small business : a 6-step plan to help your business take off / Donald Miller.

Miller, Donald, 1971- (author.).

Summary:

The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business.

Record details

ISBN: 9781400226955
ISBN: 1400226953
Physical Description: xviii, 253 pages : illustrations ; 22 cm
Publisher: [New York, New York] : HarperCollins Leadership, an imprint of HarperCollins, [2023]
Copyright: ©2023

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introduction: How do we "professionalize" our small business? -- Leadership: Step one: The cockpit -- Become a business on a mission ; Step one: Part two -- Define your key characteristics ; Step one: Part three -- Determine your critical actions ; Marketing: Step two: The right engine -- Clarify your marketing message using the storybrand framework ; Sales: Step three: The left engine -- Craft a million-dollar sales pitch ; Products: Step four: The wings -- Optimize your product offering with the Product Optimization Playbook ; Overhead and operations: Step five: The body -- Streamline your overhead and operations with Management and Productivity Made Simple ; Cash flow: Step six: Fuel tanks -- Get control of your finances with Small Business Cash Flow Made Simple ; How to install the small business flight plan.