The codes of gender [videorecording] : identity & performance in popular culture / Media Education Foundation ; written and directed by Sut Jhally.
- 1 of 1 copy available at Sage Library System.
0 current holds with 1 total copy.
Summary:Sut Jhally applies the theories of sociologist Erving Goffman to contemporary advertising and the way it uses images to communicates ideas about gender.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Circulation Modifier||Age Hold Protection||Active/Create Date||Status||Due Date|
|Columbia Gorge Community College Library||305.3 CODE 2009 (Text)||33892002456078||Reserves||Daily Reserves||None||06/08/2011||Available||-|
- ISBN: 1932869395
- ISBN: 9781932869392
- Physical Description: 1 videodisc (74 min.) : sound, color ; 4 3/4 in.
- Publisher: Northampton, Mass. : Media Education Foundation, 
- Copyright: ©2009.
DVD includes both full length (74 min.) and abridged (46 min.) versions.
"This program contains violence, nudity and sexual themes."--Container.
|Formatted Contents Note:||
Introduction -- Sex & gender - The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantilization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.
|Creation/Production Credits Note:||
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz ; original music, Kevin MacLeod.
|Participant or Performer Note:||
Featuring Sut Jhally.
Sut Jhally applies the theories of sociologist Erving Goffman to contemporary advertising and the way it uses images to communicates ideas about gender.
|System Details Note:||
Search for related items by subject
|Subject:||Goffman, Erving. Gender advertisements.
Gender identity in advertising.