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DVD

The codes of gender [videorecording] : identity & performance in popular culture / Media Education Foundation ; written and directed by Sut Jhally.

Jhally, Sut. (Added Author). Media Education Foundation (Added Author).

Available copies

  • 1 of 1 copy available at Sage Library System.

Current holds

0 current holds with 1 total copy.

Summary:

Sut Jhally applies the theories of sociologist Erving Goffman to contemporary advertising and the way it uses images to communicates ideas about gender.
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Age Hold Protection Active/Create Date Status Due Date
Columbia Gorge Community College Library 305.3 CODE 2009 (Text) 33892002456078 Reserves Daily Reserves None 06/08/2011 Available -

Record details

  • ISBN: 1932869395
  • ISBN: 9781932869392
  • Physical Description: 1 videodisc (74 min.) : sound, color ; 4 3/4 in.
  • Publisher: Northampton, Mass. : Media Education Foundation, [2009]

Content descriptions

General Note:
DVD includes both full length (74 min.) and abridged (46 min.) versions.
"This program contains violence, nudity and sexual themes."--Container.
Formatted Contents Note:
Introduction -- Sex & gender - The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantilization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.
Creation/Production Credits Note:
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz ; original music, Kevin MacLeod.
Participant or Performer Note:
Featuring Sut Jhally.
Summary, etc.:
Sut Jhally applies the theories of sociologist Erving Goffman to contemporary advertising and the way it uses images to communicates ideas about gender.
System Details Note:
DVD.
Subject: Goffman, Erving. Gender advertisements.
Gender identity in advertising.
Sex role
Genre: Documentary films
Fiction films.

Additional Resources