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The social media bible : tactics, tools, and strategies for business success / Lon Safko.

Safko, Lon (Author).

Available copies

  • 1 of 1 copy available at Sage Library System.

Current holds

0 current holds with 1 total copy.

Summary:

The bestselling bible to social media, now completely revised and updated! The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency.
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Age Hold Protection Active/Create Date Status Due Date
Pendleton Public Library 006.7 Sa17 (Text) 37801000284206 Adult Non-Fiction Book None 10/27/2010 Available -

Record details

  • ISBN: 0470623977
  • ISBN: 9780470623978
  • Physical Description: xix, 771 pages : illustrations ; 24 cm.
  • Edition: Second edition.
  • Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2010.

Content descriptions

General Note:
Previous ed.: 2009.
Includes index.
Formatted Contents Note:
Introduction -- Part I Tactics -- What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's e-mail -- The World of web pages -- The Internet forum -- The Ubiquitous blog -- The Wisdom of the wiki -- A Picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video? (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds - real impact -- Gaming the system: virtual gaming -- RSS - really simple syndication made simple -- Spotlight on search (Search engine operation) -- Marketing yourself (search engine marketing) -- The Formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Part II Tools -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Part III Strategy -- Analyze your exisiting media -- The Social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement -- Biographies of our experts -- Index.
Summary, etc.:
The bestselling bible to social media, now completely revised and updated! The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency.
Subject: Internet marketing
Social media > Economic aspects
Online social networks > Economic aspects.
Electronic commerce

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