Capture the mindshare and the market share will follow : the art and science of building brands

Gill, Libby (Author).

Record details

ISBN: 9781137278517 (alk. paper)
Physical Description: 234 pages ; 25 cm.
print
Publisher: New York : Palgrave Macmillan, 2013.

Content descriptions

Formatted Contents Note:

Introduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways.