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Google+ [electronic resource]. by Purdy, Kevin.(SAGE)2048056;
The Missing Credits; Introduction; How Google+ Works; What You Can Do on Google+; About This Book; The Very Basics; About the Online Resources; Safari® Books Online; Chapter1; Getting Started; Signing In and Joining Up; Fleshing Out Your Profile; Chapter2; Managing Contacts with Circles; How Circles Work; Adding People to Circles; Creating Circles; Editing and Organizing Circles; Sharing Circles; Chapter3; Streams, Sharing, and Privacy; Viewing Your Stream; The Anatomy of a Stream; Writing a Google+ Post; Choosing Who Sees Your Posts; Interacting with PostsEditing, Deleting, and Controlling Your PostsChapter4; Notifications; Where You Get Notifications; Controlling Which Notifications You Receive; Making Notifications Less Intrusive; Chapter5; Sharing Photos and Videos; Viewing Photos; Sharing Photos; Getting Photos onto Google+; Tagging Photos; Editing and Deleting Photos; Adjusting Overall Photo Settings; Sharing Videos; Chapter6; Hanging Out; Starting a Hangout; Hanging Out; Hangouts on Mobile Devices; Tips for Better Hangouts; Chapter7; Searching and Sparks; Searching Google+; Getting Better Results; Saving SearchesThrow Your Post into the Mix with HashtagsChapter8; Google+ Mobile; Getting Google+ onto Your Phone; Streams, Posts, and Circles; Viewing Photos; Starting a Messenger Session (Apps Only); Mobile Notifications; Posting to Google+ via Text Message; Sending Things to Google+ from Other Apps (Android Only); Chapter9; Playing Games; Getting into Games; Starting a Game; Joining a Game; Index If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you'll navigate Google+ with ease. The important stuff you need to know Massage your profile. Control what the public, specific groups, or certain individuals can see about you.Move in the right circles. Assign folks to different groups a
Subjects: Electronic books.; Google.; (Electronic resource).; Online social networks; Online social networks; Websites.;
© 2011., O'Reilly Media,
On-line resources: Click here to view book;
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Google+ [electronic resource] : High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors. by Roebuck, Kevin.(SAGE)2043904;
Google+: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
Subjects: Electronic books.;
On-line resources: CGCC online access;
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Google Docs. by BarCharts, Inc.;
Contents -- Introduction -- The Docs List -- Getting Ready -- Documents -- Spreadsheets -- Presentations -- Migrating Existing Microsoft Office Documents to/from Google Docs -- Cloud Connect for Microsoft Office -- Apps Sync -- Versioning -- Collaboration with Others -- Sharing vs. Publishing.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subjects: Electronic books.;
On-line resources: CGCC online access;
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Google World [electronic resource (video)] / by Films for the Humanities & Sciences (Firm)(SAGE)1984150; Films Media Group(SAGE)1996584; Tremer Releasing Inc.;
Google: Internet Powerhouse (2:26) -- Google's Motto (3:38) -- Birth of Google (3:47) -- Expansion of Google (2:24) -- Google and Online Advertising (3:23) -- Google Goes Public (1:50) -- Google: Good to its Employees (3:45) -- Google: Company Characteristics (4:29) -- Personal Computer and Google Cloud Computing (3:52) -- Google Data Farms (2:53) -- Google in China (4:50) -- Google and Patriot Act (3:31) -- Google's Employees Leave (2:44) -- Google: Non-Social Networking Company (3:33)From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to create gigantic server farms to house, ultimately, all the world's data. But as Google pursues its business and humanitarian goals, is social search technology under development by ex-Googlers taking aim at Google's core proficiency? Commentary by CEO Eric Schmidt and Google enthusiasts is balanced by contrarian insights from information privacy advocates Marc Rotenberg, of the Electronic Privacy Information Center, and Chris Hoofnagle, of the Berkeley Center for Law & Technology.9 & up.Mode of access: Internet.System requirements: FOD playback platform.Title from distributor's description.
Subjects: Educational films.; Internet videos.; Videorecording.; Business enterprises; Business ethics; Computers; Cyberspace; Electronic commerce; Information society; International business enterprises; Management; Technology;
© [2010], c2010., Films Media Group,
On-line resources: CGCC online access -- Part of the Films on Demand collection.;
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Google Analytics 2.0 / by Ledford, Jerri L.(SAGE)2003657; Tyler, Mary E.,1970-(SAGE)1583695;
Subjects: Google Analytics; Internet searching; Web usage mining; Internet users;
Available copies: 1 / Total copies: 1
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Google and You : Maximizing Your Google Experience. by Wolny, Philip(DLC)1556389;
Cover -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 Getting Started with Google -- Chapter 2 Getting Advanced with Google -- Chapter 3 Google It: From Start to Finish -- Chapter 4 Safe Surfing, Safe Searching -- Glossary -- For More Information -- For Further Reading -- Bibliography -- Index.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subjects: Electronic books.; Google-Juvenile literature.;
On-line resources: CGCC online access;
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Google China Standoff [electronic resource (video)] / by Films for the Humanities & Sciences (Firm)(SAGE)1984150; Films Media Group(SAGE)1996584; NPO/Netherlands Public Broadcast.;
Google's Idealism Runs into Resistance (2:50) -- China's National Firewall (1:42) -- China's Internet Paradox (0:58) -- International Business Adapts to China (1:33) -- A Mysterious Censorship Tool (1:16) -- Baidu: China's Search Engine (0:54) -- China's Silicon Valley (1:56) -- Evidence of Censorship (2:48) -- A Regime Controls the Internet (1:13) -- Technological Challenges for China's Firewall (3:09) -- A Secretive and Pervasive Firewall (0:47) -- Defending China's Homegrown Internet Companies (2:25) -- Facing a Personal History of Oppression (2:25) -- China's Google Intervention (2:42) -- International Pressure on China's Censorship Policy (3:01) -- Infringing on China's National Pride (2:05) -- Losing the Fight for Internet Freedom (1:33) -- Google's "Quasi" Withdrawal (3:18) -- Financial Consequences of Moving to Hong Kong (1:50) -- Is Google Relevant in China? (2:30) -- Chinese Internet Companies Prevail (2:28) -- China's Ongoing Internet Freedom Debate (2:31) -- Credits: Google China Standoff (0:53)Whether Google, Inc. expanded into China because of the country's vast consumer market or out of a sincere desire to make information available may be up for debate. The company is known for its idealistic corporate culture, but the controversy regarding Google China's censorship policy became so fierce that Secretary of State Hillary Clinton felt compelled to make a worldwide call for Internet freedom. This program examines Google, Inc.'s operation in China and its battle between political and economic sensitivity and unlimited access to information. Differing points of view are presented by Beijing professor Hu Yong; Kaiser Kuo, director of communications at the Chinese Web services company Baidu; CUNY professor Ying Zhu; Ken Auletta, author of Googled; and others.9 & up.Mode of access: Internet.System requirements: FOD playback platform.Title from distributor's description.
Subjects: Educational films.; Internet videos.; Videorecording.; Google; International economic relations; Macroeconomics; Population; Science; Social structure; Technology and civilization; Technology; Work and family;
© [2013], c2011., Films Media Group,
On-line resources: CGCC online access;
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Google AdWords [electronic resource] : Managing Your Advertising Program by Holdren, Anastasia.(SAGE)2052229;
Table of Contents; Foreword; Preface; Terminology Used in This Book; Conventions Used in This Book; Attribution and Permissions; Safari® Books Online; How to Contact Us; Acknowledgments; Chapter 1. Getting Started; Introduction to Google AdWords; Where Ads Can Appear; Google's Networks; Creating a Google Account; Creating an AdWords Account; Managing Account Access; Setting Up Your First Campaign; Chapter 2. Understanding the Auction; How the AdWords Auction Works; What Is Quality Score?; Why Does Quality Matter?; How Is Quality Score Calculated?; Where to Find Quality ScoreHow to Improve Quality ScoreChapter 3. Account Structure; How AdWords Accounts Are Organized; Why Structure Matters; Your Organization Strategy; Service Providers; Brick and Mortar-Non-Ecommerce; Ecommerce; Common Pitfalls; Pitfall 1: Duplicate Keywords; Pitfall 2: Competing, Non-Duplicate Keywords; Pitfall 3: Budget Hogs; Chapter 4. Navigating Your Account; Interface Overview; Home Tab; Campaigns Tab; The Tree View; The Roll-Up Tabs; Campaigns Roll-Up Tab; Ad Groups Roll-Up Tab; Settings Roll-Up Tab; Ads Roll-Up Tab; Keywords Roll-Up Tab; Dimensions Roll-Up Tab; Display Network Roll-Up TabAd Extensions Roll-Up TabAutotargets Roll-Up Tab; Opportunities; Ideas; Campaign Bid Simulator; Analyze Competition; Tools and Analysis; Change History; Ad Preview and Diagnosis; Billing; Transaction History; Billing Settings; Billing Profile; My account; Account Access; Notification Settings; Preferences; That's the Tour!; Chapter 5. Campaign Settings; Introduction to Campaign Settings; Locations and Languages; Location Targeting; Advanced Location Options; Languages; Networks and Devices; Bidding and Budget; Delivery Method; Ad Extensions; Advanced SettingsSchedule: Start Date, End Date, Ad SchedulingAd Delivery: Ad Rotation, Frequency Capping; Demographic; Social Settings; Keyword Matching Options; Automatic Campaign Optimization (Display Network only); Experiment; IP Exclusions; Chapter 6. Keywords; How Keywords Fit Into the AdWords Auction; Organizing Keywords; Keyword Match Types; Broad Match; Broad Match Modifier; Phrase Match; Exact Match; Negative Keywords; Negative Phrase-Matched Keywords; Negative Exact-Matched Keywords; Which Match Types Are Best?; Keyword Rules and Editorial Guidelines; How to Manage KeywordsEditing with Google SpreadsheetsKeyword Status; Managing Negative Keywords; Keyword Details Reports; How to Use the Keyword Tool; Using Google Insights for Search; Chapter 7. Writing Ads; Ad Text Requirements; AdWords Ad Policies; How to Create and Edit Ads; How to Write Powerful Ads; How to Use Dynamic Keyword Insertion; Chapter 8. Making Ads Stand Out; Ad Extensions; Location Extensions; Location Extensions Versus AdWords Express; Product Extensions; Sitelinks; Call Extensions; Social Extensions; Mobile App Extensions; Chapter 9. The Google Display Network; Introduction to the GDNThe Display Network Tab Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This bo
Subjects: Electronic books.; Electronic commerce; Electronic commerce; Google AdWords.; Google.; Internet advertising; Internet advertising; Internet marketing; Internet marketing;
© 2011., O'Reilly Media,
On-line resources: Click here to view book;
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Google Search Secrets [electronic resource]. by Burns, Christa.; Sauers, Michael P.(SAGE)1554465;
Google Search Secrets; Contents; Introduction; Welcome to Google; Google Web Search; Google Images; Google News; Google Videos; Google Maps; Google Blog Search; Google Scholar; Google Patents; Google Books; Google Alerts; Google Search Tips and Tricks; IndexBurns and Sauers reveal the secrets of effective Google searches in this invaluable resource showing how to get the most out of the service.
Subjects: Electronic books.; GoogleUnited States.;
© 2013., American Library Association,
On-line resources: CGCC online access;
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Advanced Google AdWords [electronic resource]. by Geddes, Brad.(SAGE)1603239;
Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword PlannerGoogle TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling AdsChapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages RelevantEstimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network CampaignBlocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network AdvertisingChapter 11: Utilizing Advanced Geographic Targeting TechniquesThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google'
Subjects: Electronic books.; Google AdWords.; Google.; Internet advertising; Internet marketing;
© 2014., Wiley,
On-line resources: CGCC online access;
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