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Search : How the Data Explosion Makes Us Smarter. by Weitz, Stefan(DLC)1620498;
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction: Where Is My Flying Car? -- 1 What Search Will See -- 2 How Search Will Act -- 3 What Search Will Do -- 4 What Search Will Be -- 5 What Search Will Bring Us -- 6 What Holds Search Back: The Technology -- 7 What Holds Search Back: The Business -- 8 A Time to Believe -- Conclusion: Searching the Future -- Notes -- References -- Index -- About the Author.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subjects: Electronic books.; Search engines;
On-line resources: CGCC online access;
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ElasticSearch Server [electronic resource]. by Kuc, Rafal.; Rogozinski, Marek.;
Cover; Copyright; Credits; About the Authors; Acknowledgement; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with ElasticSearch Cluster; What is ElasticSearch?; Index; Document; Document type; Node and cluster; Shard; Replica; Installing and configuring your cluster; Directory structure; Configuring ElasticSearch; Running ElasticSearch; Shutting down ElasticSearch; Running ElasticSearch as a system service; Data manipulation with REST API; What is REST?; Storing data in ElasticSearch; Creating a new document; Retrieving documentsUpdating documentsDeleting documents; Manual index creation and mappings configuration; Index; Types; Index manipulation; Schema mapping; Type definition; Fields; Core types; Multi fields; Using analyzers; Storing a document source; All field; Dynamic mappings and templates; Type determining mechanism; Dynamic mappings; Templates; Storing templates in files; When routing does matter; How does indexing work?; How does searching work?; Routing; Routing parameters; Routing fields; Index aliasing and simplifying your everyday work using it; An alias; Creating an alias; Modifying aliasesCombining commandsRetrieving all aliases; Filtering aliases; Aliases and routing; Summary; Chapter 2: Searching Your Data; Understanding the querying and indexing process; Mappings; Data; Querying ElasticSearch; Simple query; Paging and results size; Returning the version; Limiting the score; Choosing fields we want to return; Partial fields; Using script fields; Passing parameters to script fields; Choosing the right search type (advanced); Search execution preference (advanced); Basic queries; The term query; The terms query; The match query; The Boolean match query; The phrase match queryThe match phrase prefix queryThe multi match query; The query string query; Lucene query syntax; Explaining the query string; Running query string query against multiple fields; The field query; The identifiers query; The prefix query; The fuzzy like this query; The fuzzy like this field query; The fuzzy query; The match all query; The wildcard query; The more like this query; The more like this field query; The range query; Query rewrite; Filtering your results; Using filters; Range filters; Exists; Missing; Script; Type; Limit; IDs; If this is not enough; bool, and, or, not filtersNamed filtersCaching filters; Compound queries; The bool query; The boosting query; The constant score query; The indices query; The custom filters score query; The custom boost factor query; The custom score query; Sorting data; Default sorting; Selecting fields used for sorting; Specifying behavior for missing fields; Dynamic criteria; Collation and national characters; Using scripts; Available objects; MVEL; Other languages; Script library; Native code; Summary; Chapter 3: Extending Your Structure and Search; Indexing data that is not flat; Data; Objects; Arrays; Mappings; Final mappingsTo be or not to be dynamicThis book is written in friendly, practical style with numerous hands-on examples and tutorials throughout.This book is written for developers who wish to leverage ElasticSearch to create a fast and flexible search solution. If you are looking to learn ElasticSearch or become more proficient then this book is for you. You do not need know anything about ElasticSeach, Java, or Apache Lucene in order to use this book, though basic knowledge about databases and queries is required.
Subjects: Electronic books.; Search engines; Web search engines; Web sites -- Design.;
On-line resources: CGCC online access;
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Web Scale Discovery Services : A Library Technology Report. by Vaughan, Jason.;
Cover -- Title -- Copyright -- About the Author -- Abstract -- Contents -- Chapter 1-Web Scale Discovery -- What Is Web Scale Discovery? -- Why Web Scale Discovery? -- Audience and Scope -- A Few Key Concepts -- Notes -- Chapter 2-OCLC WorldCat Local -- Overview -- Content and Scope -- Interface Features: Overview, Results, and Navigation -- Additional Features -- Upcoming Directions -- Notes -- Chapter 3-Serials Solutions Summon -- Overview -- Content and Scope -- Interface Features: Overview, Results, and Navigation -- Additional Features -- Upcoming Directions -- Note -- Chapter 4-Ebsco Discovery Services -- Overview -- Content and Scope -- Interface Features: Overview, Results, and Navigation -- Additional Features -- Upcoming Directions -- Chapter 5-Ex Libris Primo Central -- Overview -- Content and Scope -- Interface Features: Overview, Results, and Navigation -- Additional Features -- Upcoming Directions -- Chapter 6-Differentiators and A Final Note -- Content -- Metadata and Relevancy -- Price -- Integration with Other Systems -- The Interface -- A Final Note -- Note -- Chapter 7-Questions to Consider -- Section 1: General and Background Questions -- Section 2: Local Library Resources -- Section 3: Publisher and Aggregator Agreements and Indexed Content -- Section 4: Open-Access Content -- Section 5: Relevancy Ranking -- Section 6: Authentication and Rights Management -- Section 7: User Interface -- For More Information.To help individual libraries evaluate which service will best meet the needs of the library and its community, this report provides detailed evaluation questions and concludes with a section providing additional background information on each service.Description based on publisher supplied metadata and other sources.
Subjects: Electronic books.; Search engines.;Library science.;
On-line resources: CGCC online access;
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Search Engine Society. by Halavais, Alexander.;
COVER -- Copyright -- Contents -- Introduction -- Chapter One The Engines -- Chapter Two Searching -- Chapter Three Attention -- Chapter Four Knowledge and Democracy -- Chapter Five Censorship -- Chapter Six Privacy -- Chapter Seven Sociable Search -- Chapter Eight Future Finding -- Notes -- Glossary -- Bibliography -- Index.Search engines have become a key part of our everyday lives. Yet while much has been written about how to use search engines and how they can be improved, there has been comparatively little exploration of what the social and cultural effects might be. Like all technologies, search engines exist within a larger political, cultural, and economic environment. This volume aims to redress this balance and to address crucial questions such as: * How have search engines changed the way we organize our thoughts about the world, and how we work? * What are the 'search engine wars', what do they portend for the future of search, and who wins or loses? * To what extent does political control of search engines, or the political influence of search engines, affect how they are used, misused, and regulated? * Does the search engine help shape our identities and interactions with others, and what implications does this have for privacy? Informed members of the information society must understand the social contexts in which search engines have been developed, what that development says about us as a society, and the role of the search engine in the global information environment. This book provides the perfect starting point.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subjects: Electronic books.; Information technology -- Social aspects.; Web search engines -- Social aspects.;
On-line resources: CGCC online access;
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Solr Cookbook [electronic resource]. by Kuc, Rafal.;
Cover; Copyright; Credits; About the Author; Acknowledgments; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Apache Solr Configuration; Introduction; Running Solr on a standalone Jetty; Installing ZooKeeper for SolrCloud; Migrating configuration from master-slave to SolrCloud; Choosing the proper directory configuration; Configuring the Solr spellchecker; Using Solr in a schemaless mode; Limiting I/O usage; Using core discovery; Configuring SolrCloud for NRT use cases; Configuring SolrCloud for high-indexing use casesConfiguring SolrCloud for high-querying use casesConfiguring the Solr heartbeat mechanism; Changing similarity; Chapter 2: Indexing Your Data; Introduction; Indexing PDF files; Counting the number of fields; Using parsing update processors to parse data; Using scripting update processors to modify documents; Indexing data from a database using Data Import Handler; Incremental imports with DIH; Transforming data when using DIH; Indexing multiple geographical points; Updating document fields; Detecting the document language during indexation; Optimizing the primary key indexationHandling multiple currenciesChapter 3: Analyzing Your Text Data; Introduction; Using the enumeration type; Removing HTML tags during indexing; Storing data outside of Solr index; Using synonyms; Stemming different languages; Using nonaggressive stemmers; Using the n-gram approach to do performant trailing wildcard searches; Using position increment to divide sentences; Using patterns to replace tokens; Chapter 4: Querying Solr; Introduction; Understanding and using the Lucene query language; Using position aware queries; Using boosting with autocomplete; Phrase queries with shinglesHandling user queries without errorsHandling hierarchies with nested documents; Sorting data on the basis of function value; Controlling the number of terms needed to match; Affecting document score using function queries; Using simple nested queries; Using the Solr document query join functionality; Handling typos with n-grams; Rescoring query results; Chapter 5: Faceting; Introduction; Getting the number of documents with the same field value; Getting the number of documents with the same value range; Getting the number of documents matching the query and subqueryRemoving filters from faceting resultsUsing decision tree faceting; Calculating faceting for relevant documents in groups; Improving faceting performance for low cardinality fields; Chapter 6: Improving Solr Performance; Introduction; Handling deep paging efficiently; Configuring the document cache; Configuring the query result cache; Configuring the filter cache; Improving Solr query performance after the start and commit operations; Lowering the memory consumption of faceting and sorting; Speeding up indexing with Solr segment merge tuningAvoiding caching of rare filters to improve the performanceThis book is for intermediate Solr Developers who are willing to learn and implement Pro-level practices, techniques, and solutions. This edition will specifically appeal to developers who wish to quickly get to grips with the changes and new features of Apache Solr 5.
Subjects: Electronic books.; Data mining; Search engines -- Programming.; Web search engines;
© 2015., Packt Publishing,
On-line resources: CGCC online access;
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Search Engines for Children : Search User Interfaces and Information-Seeking Behaviour. by Gossen, Tatiana.;
Intro -- Acknowledgments -- Abstract -- Zusammenfassung -- Contents -- List of Figures -- List of Tables -- List of Acronyms -- Chapter 1 Introduction -- 1.1 Research Questions -- 1.2 Thesis Outline -- Part I Fundamentals -- Chapter 2 Information Retrieval for Young Users -- 2.1 Basics of Information Retrieval -- 2.1.1 Architecture of an IR System -- 2.1.2 Relevance Ranking -- 2.1.3 Search User Interfaces -- 2.1.4 Targeted Search Engines -- 2.2 Aspects of Child Development Relevant for Information Retrieval Tasks -- 2.2.1 Human Cognitive Development -- 2.2.2 Information Processing Theory -- 2.2.3 Psychosocial Development -- 2.3 User Studies and Evaluation -- 2.3.1 Methods in User Studies -- 2.3.2 Types of Evaluation -- 2.3.3 Evaluation with Children -- 2.4 Discussion -- Chapter 3 State of the Art -- 3.1 Children's Information-Seeking Behaviour -- 3.1.1 Querying Behaviour -- 3.1.2 Search Strategy -- 3.1.3 Navigation Style -- 3.1.4 User Interface -- 3.1.5 Relevance Judgement -- 3.2 Existing Algorithms and User Interface Concepts for Children -- 3.2.1 Query -- 3.2.2 Content -- 3.2.3 Ranking -- 3.2.4 Search Result Visualisation -- 3.3 Existing Information Retrieval Systems for Children -- 3.3.1 Digital Book Libraries -- 3.3.2 Web Search Engines -- 3.4 Summary and Discussion -- Part II Studying Open Issues -- Chapter 4 Usability of Existing Search Engines for Young Users -- 4.1 Assessment Criteria -- 4.1.1 Criteria for Matching the Motor Skills -- 4.1.2 Criteria for Matching the Cognitive Skills -- 4.2 Results -- 4.2.1 Conformance with Motor Skills -- 4.2.2 Conformance with the Cognitive Skills -- 4.2.3 Presentation of Search Results -- 4.2.4 Browsing versus Searching -- 4.2.5 Navigational Style -- 4.3 Summary and Discussion -- Chapter 5 Large-scale Analysis of Children's Queries and Search Interactions -- 5.1 Dataset -- 5.2 Results.5.3 Summary and Discussion -- Chapter 6 Differences in Usability and Perception of Targeted Web Search Engines between Children and Adults -- 6.1 Related Work -- 6.2 User Study -- 6.3 Study Results -- 6.4 Summary and Discussion -- Part III Tackling the Challenges -- Chapter 7 Search User Interface Design for Children -- 7.1 Conceptual Challenges and Possible Solutions -- 7.2 Knowledge Journey Design -- 7.3 Evaluation -- 7.3.1 Study Design -- 7.3.2 Study Results -- 7.4 Voice-Controlled Search: Initial Study -- 7.4.1 User Study -- 7.5 Summary and Discussion -- Chapter 8 Addressing User Diversity -- 8.1 Evolving Search User Interface -- 8.1.1 Mapping Function -- 8.1.2 Evolving Skills -- 8.1.3 Detection of User Abilities -- 8.1.4 Design Concepts -- 8.2 Adaptation of a Search User Interface towards User Needs -- 8.2.1 Design & Implementation -- 8.2.2 Search Input -- 8.2.3 Result Output -- 8.2.4 General Properties -- 8.2.5 Configuration and Further Details -- 8.3 Evaluation -- 8.3.1 Study Design -- 8.3.2 Study Results -- 8.3.3 Preferred UI Settings -- 8.3.4 User satisfaction -- 8.4 Knowledge Journey Exhibit -- 8.4.1 Hardware -- 8.4.2 Frontend -- 8.4.3 Backend -- 8.5 Summary and Discussion -- Chapter 9 Supporting Visual Searchers in Processing Search Results -- 9.1 Related Work -- 9.1.1 Presentation of Search Results -- 9.1.2 Usage of Avatars -- 9.2 Character Concept -- 9.2.1 Idea and Advantages -- 9.2.2 Template Structure -- 9.2.3 Visualised Features -- 9.3 Webpage Mapping by Children -- 9.3.1 Tasks -- 9.3.2 Results -- 9.4 Search Result Visualisation with Characters -- 9.5 User Study -- 9.5.1 Study Design -- 9.5.2 Study Results -- 9.6 Summary and Discussion -- Part IV Conclusion and Outlook -- Chapter 10 Conclusion -- 10.1 Summary -- 10.2 Contributions -- 10.3 Directions for Future Research -- Chapter 11 Open Research Issues.11.1 Search History for Young Users -- 11.2 Child-focused Ranking -- 11.3 Collaborative IR for Children -- 11.4 Cognitive Modeling of Information Search -- Part V APPENDIX -- Appendix A User Study Documents -- A.1 Eye-tracking User Study -- A.2 Usability Evaluation of Knowledge Journey -- A.3 Voice-Controlled Search User Interfaces -- A.4 Evolving Search User Interface -- A.5 Search Result Visualisation with Characters -- Appendix B Characteristics of Participants -- B.1 Eye-tracking User Study -- B.2 Usability Evaluation of Knowledge Journey -- B.3 Voice-Controlled Search User Interfaces -- B.4 Evolving Search User Interface -- B.5 Search Result Visualisation with Characters -- References -- List of Publications.Description based on publisher supplied metadata and other sources.
Subjects: Electronic books.; Information storage and retrieva.;
On-line resources: CGCC online access;
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Ultimate Guide to Google AdWords [electronic resource] : How to Access 100 Million People in 10 Minutes by Marshall, Perry.; Todd, Bryan(SAGE)1587285;
""Contents""; ""Preface: Wait! Before You Read This Book . . .""; ""CHAPTER 1: How to Force Prospects to Choose Your Site and Buy from You, Not Your Competition""; ""Here�s How to Make Sure They Find You and Buy from You. Not Someone Else""; ""CHAPTER 2: How to Build Your Own Autopilot Marketing Machine""; ""It All Starts When People Search for Something""; ""The Search Process""; ""A Few Tools You Need If You�re Just Getting Started""; ""CHAPTER 3: How to Build a Google Campaign from Scratch�The Right Way""; ""The Best Way to Research Your Market""; ""How to Set up Your Campaign""""Things You Can Tweak Right Now""""CHAPTER 4: Organizing Your Campaign: How to Pay Less and Get More Clicks""; ""What Google Doesn�t Tell You: The Wrong Way to Organize an AdWords Campaign""; ""The Right Way to Organize an AdWords Campaign""; ""Split Test Your Ads!""; ""The “Peel & Stick� Strategy: Get a Higher CTR Just by Moving Your Keywords into New Ad Groups""; ""CHAPTER 5: Develop High-Quality Keyword Lists to Craft Killer Headlines""; ""More Tools for Your Toolbox: Google�s Free Keyword Tool""; ""Your Ultimate Keyword List""; ""Second-Guessing Your Customers""""More on the Psychology of Keywords""""More Markets, More Cash: How to Get Beyond the “Obvious� Keywords""; ""Expanding Your Control over Your Keywords: Uncover Keyword Niches, Save Money . . . and Keep Your Sanity.""; ""The Killer Keyword Secrets""; ""Headlines and Killer Copy from Cosmopolitan Magazine""; ""CHAPTER 6: How to Write Google Ads That Attract Eyeballs, Get Clicks, and Earn You Money""; ""Great Headlines: Riveting to Your Customer, Dead Boring to Anyone Else""; ""Your Ad Text: Where Your Inner Salesman Comes Alive""""The “Goldilocks Theory�: Why the Best AdWords Ads Are Never Over-the-Top""""Focusing Your Ads to Save on Clicks""; ""If the Guys at the Bar Will Buy It, You�ve Got a Winning Ad""; ""CHAPTER 7: Knowing Your Numbers = Money in the Bank: How Google�s Conversion Tracking Tells You What�s Working""; ""Bloated Corporate Advertising Budgets vs. Your Lean, Mean Traffic Machine""; ""How to Set Up Google to Track Your Conversions and Grow Your Business""; ""Counterintuitive Bidding Strategies""; ""The Savvy Marketer: How to Track Your Sales Numbers and Go on Autopilot""""CHAPTER 8: How to Triple Your CTR (and Cut Your Bid Prices by Two-Thirds, if You Want)�No Genius Required""""How to Set Up a Split Test: It�s a No-Brainer""; ""The Split-Tester Tool and How to Use It""; ""CHAPTER 9: The Winning Method the World�s Smartest Marketers Stole from the Wright Brothers""; ""How the Wright Brothers� Savvy Testing Method Made Them “First In Flight�""; ""People Who Test, Fly. People Who Rely on Brute Force, Die.""; ""Marketing Misery Is Not Necessary""; ""CHAPTER 10: Triple Your Traffic with Google�s Display Network""""How Is This Different from Regular Google Searches?""Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's con
Subjects: Electronic books.; Google.; Internet advertising; Internet advertising; Web search engines; Web search engines;
© 2012., Entrepreneur Press,
On-line resources: CGCC online access;
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Teach Yourself VISUALLY Search Engine Optimization (SEO) [electronic resource]. by Elmansy, Rafiq.(SAGE)1601627;
Cover; Table of Contents; Title Page; Chapter 1: Understanding the SEO Process; Chapter 2: Preparing Your Website for SEO; Chapter 3: Building an SEO Friendly Website; Chapter 4: Mastering Keywords; Chapter 5: Building On-Page SEO; Chapter 6: Building Off-Page SEO; Chapter 7: Working with Content; Chapter 8: Working with Google Analytics; Chapter 9: Using Search Engine Webmaster Tools; Chapter 10: Working with Social Media and SEO; Chapter 11: Working with AdWords; Chapter 12: Applying SEO to WordPress Blogs; Chapter 13: Monetizing Your Website; Chapter 14: Building and Managing an SEO TeamThe perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.Helps visual learners understan
Subjects: Electronic books.; Web search engines;
On-line resources: CGCC online access;
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Instant Google Map Maker Starter [electronic resource]. by Oscar, Limoke.;
Cover; Copyright; Credits; About the Author; About the Reviewer; www.packtpub.com; packtLib.packtpub.com; Table of Contents; Instant Google Map Maker Starter; So, what is Google Map Maker?; System requirements; Quick start; Common issues in Google Map Maker; The Map Maker interface; Search; Review area; Map view area; Map controls; Edit control; Personal/User area; View; Contributors; Scale; Top features you need to know about; Adding new Features to Google Maps; Points or Points of Interest (POI); Polygons; Lines; Directions; Editing existing features; Points/ POI; Lines; PolygonsReviewing and moderating edits/featuresBrowse features; Sharing edits on Google Plus; People and places you should get to know; Google Map Maker forum; Google Map Maker moderation guidelines; Map Makerpedia; Google Lat Long blog; Map Maker Social; Downloading Google Map Maker data; Watching live edits in Map MakerGet to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks.This is a practical, example-rich Starter which helps you with the skills needed to learn Google Map Maker.This book is intended for those who would like to understand how Google maps are created and are interested in creating their own maps in Google Map Maker. No special skills or system requirements are necessary. You will very quickly understand how the Google Map Maker platform and community work and have your own map edits by the end of you
Subjects: Electronic books.; Google.; Internet searching; Web search engines;
On-line resources: CGCC online access;
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Instant Google Compute Engine [electronic resource]. by Papaspyrou, Alexander.;
Cover; Copyright; Credits; About the Author; About the Reviewer; www.packtpub.com; packtlib.packtpub.com; Table of Contents; Instant Google Compute Engine; So, what is Google Compute Engine?; Installation; Step 1 - what do I need?; Step 2 - creating a project on the Google Cloud Console; Step 3 - preparing your computer; Step 4 - configuring your project; And that's it!!; Quick start - creating your first compute instance; Step 1 - adding an instance; Step 2 - logging into your instance; Step 3 - serving a web page; Step 4 - deleting your instance; Top 5 features you need to know about1 - managing a project2 - running a compute instance; Starting an instance; Checking the status of an instance; Logging in to your instance; Transferring files from and to an instance; Restarting your instance; Deleting an instance; 3 - setting up and securing your network; The network object; The firewall object; The routes object; 4 - attaching disks to your machines and taking snapshots; Scratch disks; Persistent disks; Snapshots; Migration; 5 - Using regions and zones; People and places you should get to know; Official Sites; Articles and tutorials; Community; Blogs; TwitterGet to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks. This book is a step-by-step guide to installing and using Google Compute Engine.""Instant Google Compute Engine"" is great for developers and operators who are new to Cloud computing, and who are looking to get a good grounding in using Infrastructure-as-a-Service as part of their daily work. It's assumed that you will have some experience with the Linux operating system as well as familiarity with the concept of virtualization technologies, suc
Subjects: Electronic books.; Google.; Internet searching; Web search engines;
© 2013., Packt Publishing,
On-line resources: CGCC online access;
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